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4 August 2014
Strategies, Practices and Skills for Competitiveness in the Digital Economy

Strategies, Practices and Skills for Competitiveness in the Digital Economy

Date: Monday 4 August 2014

Venue: University of the Western Cape Campus

The competitiveness of companies in the digital economy is a business concern Eighty two large South African companies participated in a study on strategies, practices and skills for competitiveness in the digital economy - in that manner demonstrating their willingness and commitment to contribute towards the local understanding and exploration of this topic.

Join us for this one-day conference where these results and insights will be shared and the implications will be discussed. More importantly, join in and participate in exploring the business opportunities for growth and development, through finding ways of harnessing and unlocking our people potential to leverage digital technologies towards competitiveness.

Who should attend?

As the study is about competitiveness of companies, the findings are relevant for all the roles within a management or executive team. This conference is not primarily for CIOs but all those roles that utilise technology to manage and develop the business; thus CEOs, Marketing Executives, Strategists, HR Directors, Business Development Executives, Financial Executives and Community

Engagement Specialists.

Registration: Complete the attached registration form and send to or contact

Lorna at (021) 959 2257.

08:00 - 09:00 Registration

09:00 - 09:15 Welcome

09:15 - 11:00 Presentation of Study and Results

Research Team:

Dr. Leona Craffert (UWC),

Prof. Marius Ungerer (USB), 

Prof. Kobus Visser (UWC), 

Dr. John Morisson (USB); 

Prof. Walter Claassen (iNeSI)

11:00 - 11:30 TEA/COFFEE

11:30 - 12:30 Panel Discussion:

Critique and Implications

Prakash Patel (CSO: Fogg Experiential Design), 

Becky Mosehle (HR Executive: Woolworths Financial


 Emson Moyo (Agemn Consulting & Projects);

12:30 - 13:30 LUNCH

13:30 - 14:00 What have leadership and culture to do with it?:

The Cape Agri Story Johan Liebenberg (HR Director)

Sean Walsh (MD) & Charl Graham (GM IT)

14:05 - 14:35 Partnerships for social innovation:

The BCX Story

Barco Smit (Business Development)

& Rory Bosman (Business Development)

14:40 - 15:10 The infinite cycle of influence between digital 

technology and human behaviour: Looking at mobile

in South African media brands.

Willem Breytenbach (founder and director, Lumico)

15:10 - 15:30 Conclusion

15:30 - late TEA/COFFEE and  NETWORKING

Download Registration Form