The latest edition of the DSI/NRF/CSIR Chair in Waste and Society webinar series is entitled "Towards ending attitude-behaviour rift in littering behaviour: Insight from littering prevention behaviour research in Nigeria".

Presenter: Prof Oluyinka Ojedokun
Host: Dr Anesu Makina 
Date: Thursday, 16 September 2021
Time: 12h00

WEBINAR LINK
 

ABOUT THE PRESENTER

Oluyinka Ojedokun is an Applied Social and Environmental Psychologist at Adekunle Ajasin University, Akungba-Akoko, Ondo State, Nigeria. He received his Ph.D. from the prestigious University of Ibadan, Nigeria, and focused his research on psychosocial factors and responsible environmental behaviour, an interest that continues to this day.

He is a recipient of some fellowship and grants: include TETFUND research grant (Institutional Based) in 2016, Meaning-Making Research Initiative 2017 grant, and a Postdoctoral Research Fellowship at the North-West University (Mafikeng Campus), South Africa.

In addition to authoring chapters in books, he has authored and co-authored more articles in reputable international and national journals. His current research tends toward psychosocial processes underlying environmental behaviours (e.g., littering behaviour, plastic littering, open defecation, inappropriate toilet behaviour, and pro-environmental behaviour).
 

ABSTRACT

The study of the relationship between attitudes and behaviour has a long tradition in social psychology and is of particular relevance to littering behaviour and littering prevention behaviour research. Sound judgment dictates that positive attitudes towards the environment should predict pro-environmental behaviour to responsible environmental behaviour. For example, it is good sense to expect that people who possess a negative attitude toward littering would engage in littering prevention behaviour. Regrettably, the link between attitudes and behaviour is not that straight. In other words, there exists evidence of a worrying rift/inconsistency between what people say (attitudes) and their behaviour. Notwithstanding this rift, attitude is a useful construct in social psychology, and to that extent, at least to some degree it should predict behaviour, especially, pro-environmental behaviour (e.g., littering prevention behaviour). This Webinar will focus on different reasons for expecting consistency between attitudes and behaviour, as well as interrogating models that researchers have developed for understanding the mechanisms through which attitudes shape behaviour. The ultimate goal of environmental behaviour researchers is to bring about a change in people’s behaviour that causes environmental problems. Thus, the presenter will also share experience and challenges associated with researching littering prevention behaviour in Nigeria. The Webinar will conclude by highlighting areas that require advancement in doing littering behaviour and littering prevention behaviour research, especially, within the continent of Africa.