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For ten years, one face has become synonymous with the University of the Western Cape’s (UWC) Staff Campaign. It carries a warm smile, accompanied by an encouraging word, and an unwavering belief in the power of giving. That face belongs to Karen Sass, a dedicated volunteer whose journey reminds us that generosity doesn’t always come from abundance; it comes from the heart.

Although Sass is neither a UWC alumna nor a staff member, her connection to the University runs deep. “My connection to UWC, first of all, is my daughter, who could have the opportunity to do what I couldn’t do - that she could fulfil a dream,” she said. 

Watching her daughter walk the corridors of UWC ignited in her a desire to help other students achieve what once felt out of reach for her. Over the years, Karen has walked alongside countless students, sometimes quite literally helping them find classrooms, register for courses, or offering words of encouragement when they needed it most.

“I’ve got more children than I actually have,” she laughed. “Every year, I walk with students through this university, and that’s what connects me. I can see that I can make a difference, even if it’s just by helping someone.” 

That spirit of service soon became the driving force behind her volunteer work with the UWC Staff Campaign, an initiative led by the Alumni Relations Office in the Department of Institutional Advancement, that encourages staff to support students through monthly giving. 

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“I think the Staff Campaign is very important. When you talk to lecturers and hear about the struggles they face every day, students’ issues with food, housing, or transport, you realise the great need. Many staff already help students out of their own pockets. This campaign brings us together to make that collective difference stronger.” 

Sass’s passion is matched by her empathy. She admitted that her work is not without challenges, such as donor fatigue, tight budgets, and the occasional resistance. 

“People know this face everywhere. Sometimes they see me and think, ‘Oh no, she’s here again!’ But even when I get 15 ‘no’s’, that one ‘yes’ makes it worth it because I know it’s another student who will get to walk across that graduation stage one day.”

Sass said her milestones aren’t measured by numbers or pledges, but in moments, graduation ceremonies that bring tears to her eyes and the joy of seeing a student she once helped step proudly onto the stage.

“Even if it’s not my child walking that stage, I feel proud, because I know I’ve been part of that journey.” 

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Her story is also one of personal transformation.  “When I started here, I was an introvert,” she admitted. “I’ve changed completely, or maybe I’ve just become more confident in believing in myself.” 

UWC gave her a platform to believe again - even if it is without seeking recognition. “I had to give up so much for others for my mother, my child, my husband, and sometimes that made me feel like I wasn’t valued. But here, I’ve been given opportunities that made me feel I am worth something. I’m just a normal mother at this university who wants to give back, and when I say mother, I’m not just talking about my own daughter, I’m talking about every child that crosses my path whom I want to see succeed.”

For Sass, giving has never been about the size of the contribution, but the spirit behind it.  “No matter how small you give, or in which way you give, each person’s small contribution fills the bucket. If we can all just be open and pay it forward, it will come back to us; maybe not for us, but for someone we care about.”

UWC Alumni Relations Administrator, Somayah Barnes, worked closely with Sass since the early years of the campaign. She said her influence extends far beyond fundraising.  “I first met Karen back in 2014 when she was helping out with the Alumni Relations and Events office during Graduation,” Barnes said. 

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“Right from the start, I was impressed by her enthusiasm, strong drive, and work ethic. It was clear that if we ever needed extra hands on a project, Karen was the person you’d want on your team. When the Staff Campaign kicked off, Karen jumped right in with both feet, and after 10 years, her passion and commitment are still just as bright every year! 

“She’s taken on a leadership role within the team that truly serves as an inspiring example for all the students who join us for the campaign. Beyond being such a fantastic colleague, she’s also become a dear friend to many of us. What really stands out about Karen is her heartfelt care for others. She always makes sure there’s something to eat for anyone who might have come to work hungry; that’s just who she is. Her kindness, humility, and compassion are evident in everything she does. It’s truly inspiring to see someone so dedicated to making a difference in the lives of those around her.” 

This year marked the 10th anniversary of the Staff Campaign, with a record R436 200 raised in 2025. So, it was only fitting that Karen Sass, the woman who had spent a decade walking the campus, inspiring others to give, was recognised for her unwavering dedication. Her journey is a powerful reminder that giving is not just about money; it is about connection, compassion, and belief in the potential of every student.